Products and Services
ErgoMotions will continue to design and develop ergonomic computer related products for the target markets. Future models and adaptations will set the standard for leading edge features and technology. Our products are designed to be technically complete and comfortable after long hours of use. This sole concept will be applied to all of the products designed and engineered by ErgoMotions. These operations relate directly to the use of the Company’s products: working postures, repetitive movements, work related musculoskeletal disorders, workplace layout, safety and health.

Adjustable Ergonomic Workstation: ErgoMotions has designed and developed the Phase I prototype that provides the following features:
Industrial rack mounted hardened PC
Two 19” Digital monitors
7.1 surround sound system
Wireless network capability
Ergonomic keyboard and mouse
Video conferencing capability with a built-in camera
VOIP with full telephony features
Articulating calf support (programmable to reduce DVT)
Mechanically adjustable armrests
Mechanically adjustable head rest and monitors
Pneumatically inflatable lumbar and headrest bladders
Mechanically reclining motion to 38 degrees
Mechanically adjustable seat depth (knee to hip)
Mechanically retractable monitors
Swing away keyboard (manual)
Form fitting seatback, armrests and seat cushion
Memory chair presets via proprietary Motion Control Board/Software
Compact design using twelve square feet of floor space

Workers’ and Employers’ Needs
According to the International Telecommunications Union, there are more than 590 million computer users in the world; of these, 190 million are in the United States. The market for computer workstations includes both the users of home and business offices. The primary target markets for our products include workers who spend long days at the computer. Employers who make purchasing decisions for the office recognize the need for a more comfortable and safe work environment.

Occupational Health and Safety Administration reports that repetitive stress injuries account for 52% of all worker compensation claims each year and cost U.S. businesses between fifteen and twenty billion dollars annually. This shows a significant demand for our product as a solution to offset costs and increase worker productivity. Computer usage in the work environment has caused an increase in repetitive stress injuries due to a lack of appropriate musculoskeletal support in the design of office workspaces. The U.S. Bureau of Labor Statistics reported over 10,000 injuries in 2004 related to typing and computer use with the average amount of time missed from those injuries being twenty days. The result is a growing concern among employers to redesign the workplace with the use of ergonomics in order to create a safer, more efficient environment for their employees while also reducing costs associated with work-related injuries.

Individual workers are not likely to make the investment in a new workstation, especially given the initial cost involved. Employers or managers responsible for purchasing new office equipment are also concerned with the cost of work-related injuries. The marketing efforts will focus on the purchase-decision makers at companies whose employees spend long hours at the computer and have made it a priority to minimize health risks associated with employees’ daily tasks.

Within the worker and employer segment, efforts will be concentrated on a niche market found in the computer and technology field. The computer and technology sector not only has the need for improved workstations, they are known for being innovators and early adaptors that champion consumer electronics breakthroughs and new technologies. This group will see the benefits and the competitive advantage gained through such a workstation much more clearly than the general population. Innovators such as those found in this niche are typically less price-sensitive in their purchasing behaviors and exhibit a greater readiness to try new products and learn how to utilize them best.

ADA-Compliant “Custom” Workstations
This market currently has minimal coverage and can best be described as “newly developing” or “emerging.” Since most manufacturers trying to appeal to religious computer users in the past, have focused only on those target markets with the most potential. Categories like the ADA custom fit workstation segments have been long overlooked. People with disabilities naturally extend across all demographic, economic, and geographic ranges; disabilities afflict the rich and poor equally, men, women, and children alike, and are as prevalent in the country as in the city. This is a formidable market segment which may in fact hold more promise than the others in part because it has been historically underserved. There are several obvious reasons to include this particular target market into ErgoMotions’ initial segmentation and strategy:
• Arguably, people with special needs are the only segment that truly needs proper ergonomic workstations
• Government assistance can make individually-customized units affordable for all disabled people
• Current regulations mandate ADA accessibility to all environments, so the market will remain “open” indefinitely

Disabled People’s Needs
This segment of the general population has a unique requirement for integrating technology and productivity with healthy seating. There are many dangers associated with being immobilized, including deep-vein thrombosis (DVT). According to the American Heart Association, up to two million Americans are affected annually by DVT, a blood clot that forms in one of the large veins (usually in the lower limbs) that leads to either partially or completely blocked circulation. Of those who develop pulmonary embolism (PE), a serious and potentially fatal complication of DVT, up to 200,000 will die, which is more casualties than result from breast cancer and AIDS combined. According to recent federal research published in the Journal of the American Medical Association, it is estimated that DVT and PE collectively cost the U.S. hospital system more than $860 million. The use of an ergonomically designed workstation can facilitate blood circulation by utilizing the articulating calf support, among other features. This segment’s need for the ErgoChair is both pressing and self-evident.

Strategy and Implementation Summary
ErgoMotions’ primary strategy is to focus on creating a line of products that suit the needs of the target markets. The success of the Company hinges on whether or not the Licensee’s can accept the application of Ergonomics into their own respective fields and generate the necessary customer interest. The Company will concentrate on the core business of selling intellectual property to established manufacturers with a history of quality products and name recognition.

Until now, the Company’s existence and its strategy have been based on the research and development of this product. The Company’s product is now complete or nearing completion in every regard. The Company’s strategy will now shift focus to a license-based model.